It is essential to be innovative when it comes to real estate marketing. Premier Sotheby’s International Realty markets homes in a way that is impossible for other real estate agencies. Premier Sotheby’s has exclusive relationships with The New York Times, The Wall Street Journal, Google and more. Other real estate brands cannot compete. Premier Sotheby’s was the first to market with Apple TV, cloud based ad building tools, 3D NVR home tours. They have launched a series of tools and assets that are beyond compare in the real estate industry.